Sugar, enriched wheat flour (wheat flour, niacin, reduced iron, thiamin mononitrate, riboflavin, folic acid), vegetable oil (hydrogenated palm kernel, may contain one or more of the following: corn, canola, cottonseed, soybean), skim milk, salt, lactose, titanium dioxide (artificial color), corn syrup distilled monoglyceride, sodium bicarbonate yeast, soy lecithin (an emulsifier), vanillin (artificial flavor), corn meal, whole grain oat flour (includes oat bran), corn bran, wheat starch, molasses, food starch-modified, oat fiber, oat extract, potassium chloride, dicalcium phosphate, tripotassium phosphate, whey, cocoa, artificial colors blue 1, blue 1 lake, blue 2 lake, yellow 5, yellow 5 lake, yellow 6, yellow 6 lake, red 40, red 40 lake, sorbitol, phosphoric acid, methyl and propyl parabens, caramel, nonfat milk powder, wax, dextrin, vitamin e (mixed tocopherols) added to preserve freshness.